Analytics Manager – Product & Growth
Position: Full-time
Experience: 3-5 years of experience
Location: Hyderabad (On-site), Telangana, India
About the Role
Capital Now is a digital lending platform focused on building fast, seamless, and accessible credit experiences for salaried professionals. We are looking for someone who can use data to improve product journeys, marketing efficiency, and overall business performance.
This role goes beyond reporting — we are looking for someone who can deeply understand user behavior, identify opportunities, and influence product and growth strategies through analytics. You will own analytics across product, marketing, and customer funnels to drive actionable insights, improve conversion, and support data-driven decision making across the business.
Key Responsibilities:
- Analyze the end-to-end user journey across acquisition, onboarding, KYC, application, approval, and disbursal.
- Identify funnel drop-offs, behavioral patterns, and opportunities to improve conversion and user experience.
- Track and evaluate marketing performance across channels, campaigns, CAC, attribution, and conversion quality.
- Build dashboards, funnels, cohorts, and reporting frameworks across product and growth functions.
- Work closely with product, tech, marketing, and business teams to translate data into actionable insights.
- Define and maintain event tracking structures and analytics implementation across platforms.
- Use CRM and internal datasets to generate insights around user behavior, segmentation, personalization, and business trends.
- Support decision-making through regular performance analysis, reporting, and recommendations.
Requirements
- 3–5 years of experience in Product Analytics, Growth Analytics, Marketing Analytics, or Business Analytics.
- Strong understanding of consumer internet or fintech product behavior.
- Ability to independently derive insights and recommendations from data.
- Comfortable working in fast-moving startup environments.
- Thinks like a business problem solver, not just a reporting analyst.
- Proficiency in using data analytics tools such as SQL, Excel, or BI platforms is a plus.
Preferred Skills & Tools
- Mixpanel or similar product analytics platforms.
- AppsFlyer or similar mobile attribution tools.
- Google Analytics / Firebase.
- Meta Analytics.
- Amplitude or similar analytics platforms.
- SQL (preferred).
- Strong analytical and problem-solving skills.
Benefits
- Competitive salary and performance-based incentives.
- Opportunity for growth and career advancement.
- A dynamic, fast-paced, and supportive work environment.
Why Join Us
- CapitalNow is a growth company that looks for team members to grow with it. We offer a generous total rewards package, dynamic work environment, a diverse and inclusive culture, and an energizing atmosphere for professional development.
- No matter the location or the role, every CapitalNow employee shares one galvanizing mission: To democratize access to credit and make financial services simple, transparent, and accessible to every Indian.
What Can You Expect From Us
- Comprehensive health insurance for you and your family.
- Opportunities for professional growth and career advancement.
- A collaborative and inclusive work environment that values diversity.
Capital Now is committed to fostering a diverse and inclusive workplace. We encourage applicants of all backgrounds and identities to apply, and we strive to create an environment where everyone can thrive.